How to Start a Small Business: The Social + Emotional Factors

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an entrepreneur, instructional designer, birth and business coach–empowering people through work, life, childbirth, and transformation. In her private practice, she coaches people who crave financial freedom and an integrated work/life/cycle.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. Her newest venture is Integrated Hustle, a firm that coaches and educates lean entrepreneurs.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach and food scientist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard and startup nitty-gritty, you can find her dreaming about her next adventure and chasing her children around Brooklyn.

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Thinking of starting a creative and/or holistic business? This workshop is for anyone considering starting a service or product based business: craftspeople, food or gadget inventors, health and wellness practitioners, nutritionists, multi-faceted go-getters, and that everyperson with a brilliant idea. You absolutely can do what you love and make a living, but it takes some groundwork and planning to start a successful small business.

In this second part of my entrepreneur workshop series, you'll learn about the key marketing and "real-world HR" components of creating a strong, dynamic, and resilient business. I'll teach you how to organize your business marketing strategy and utilize social media to reach your specific customer base. I'll also cover "real-world HR": how to hone your negotiating skills and emotional resilience so you can get beat down and bounce back from your failures (yes, you will have many). 

In this workshop, you'll learn:

  • How to develop a marketing strategy
  • How to initiate a successful, targeted social media campaign
  • Negotiating skills and emotional resilience (real-world HR) 

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. Check out the other workshops:

Part 3: Creating a Business Plan (sold out)

Part 4: Raising Capital

(class size: 10-12, lecture, q&a)



Cancellation policy