How to Start a Small Business: The Social + Emotional Factors

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She grew up making traditional jam with her family in New York’s Hudson Valley, and after a career in science and academia decided to make her passion for jamming into a business. Founded in 2009, Anarchy in a Jar makes all natural condiments, cooked by hand, all natural, and made primarily with produce from local and small farms. You can find the jams at many grocery stores and cheese shops throughout the US. 

Laena is also an herbalist, wellness maven, and birth coach, supporting women and helping empower their bodies through childbirth and life's vagaries. She launched her beauty line, Edible Beauté, in 2016, using edible organic herbs and oils to feel good and nourish the skin. 

Anarchy in a Jar has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin in 2012.

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Thinking of starting a creative and/or holistic business? This workshop is for anyone considering starting a service or product based business: craftspeople, food or gadget inventors, health and wellness practitioners, nutritionists, multi-faceted go-getters, and that everyperson with a brilliant idea. You absolutely can do what you love and make a living, but it takes some groundwork and planning to start a successful small business.

In this second part of my entrepreneur workshop series, you'll learn about the key marketing and "real-world HR" components of creating a strong, dynamic, and resilient business. I'll teach you how to organize your business marketing strategy and utilize social media to reach your specific customer base. I'll also cover "real-world HR": how to hone your negotiating skills and emotional resilience so you can get beat down and bounce back from your failures (yes, you will have many). 

In this workshop, you'll learn:

  • How to develop a marketing strategy
  • How to initiate a successful, targeted social media campaign
  • Negotiating skills and emotional resilience (real-world HR) 

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. Check out the other workshops:

Part 3: Creating a Business Plan (sold out)

Part 4: Raising Capital

(class size: 10-12, lecture, q&a)



Cancellation policy