How To Start A Small Business: Creating a Business Plan

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an Entrepreneur, Educator, Wellness Maven, Birth Coach, Ideation Consultant, and Side Hustle Coach. Living and working the ethos of resilience and food as medicine, she helps empower people through work, life, childbirth, and transformation. In her private practice, she coaches women who crave financial freedom and an integrated work/life/cycle balance.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. A student of her own hustle advice, she launched her newest venture, a self-care line, in 2016, using edible organic herbs and oils to feel good and nourish the skin.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach, food scientist, and herbalist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard, wellness rituals, and startup nitty-gritty, you can find her dreaming about her next adventure, while practicing self-care, and chasing after her toddler.

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PART 3 OF THE CREATIVE AND HOLISTIC ENTREPRENEURS SERIES

Thinking of starting a creative and/or holistic business? The first step is to create a dynamic business plan that will focus your pitch, initiate and structure fundraising goals, develop a break-even analysis, and streamline a marketing strategy.

In this workshop, you'll learn about the key components of creating a strong, dynamic business plan. I'll teach you how to organize your business idea into a structured plan, and identify and promote your business to potential customers, fulfill the legal requirements of starting your business, and develop your financial projections.

In this workshop, you'll learn:

  • Components of a strong business plan
  • Strategies for reaching your target customers
  • Developing a break-even analysis

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. If you're interested in signing up for the full series at a discounted price of $250, email us for registration information! 

Check out the other workshops:

Part 1: The Nitty-Gritty Basics

Part 2: The Social and Emotional Factors

Part 4: Raising Capital

(class size: 10-12, lecture, q&a)

 

 

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