How To Start A Small Business: Creating a Business Plan

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She grew up making traditional jam with her family in New York’s Hudson Valley, and after a career in science and academia decided to make her passion for jamming into a business. Founded in 2009, Anarchy in a Jar makes all natural condiments, cooked by hand, all natural, and made primarily with produce from local and small farms. You can find the jams at many grocery stores and cheese shops throughout the US. 

Laena is also an herbalist, wellness maven, and birth coach, supporting women and helping empower their bodies through childbirth and life's vagaries. She launched her beauty line, Edible Beauté, in 2016, using edible organic herbs and oils to feel good and nourish the skin. 

Anarchy in a Jar has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin in 2012.

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Thinking of starting a creative and/or holistic business? The first step is to create a dynamic business plan that will focus your pitch, initiate and structure fundraising goals, develop a break-even analysis, and streamline a marketing strategy.

In this workshop, you'll learn about the key components of creating a strong, dynamic business plan. I'll teach you how to organize your business idea into a structured plan, and identify and promote your business to potential customers, fulfill the legal requirements of starting your business, and develop your financial projections.

In this workshop, you'll learn:

  • Components of a strong business plan
  • Strategies for reaching your target customers
  • Developing a break-even analysis

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. If you're interested in signing up for the full series at a discounted price of $250, email us for registration information! 

Check out the other workshops:

Part 1: The Nitty-Gritty Basics

Part 2: The Social and Emotional Factors

Part 4: Raising Capital

(class size: 10-12, lecture, q&a)



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