The Power of Narrow: Defining Your Niche

image courtesy mariaronnaluna
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Taught by Amanda Crowell

Amanda Crowell is a writer,  professor and improvement coach, working alongside hundreds of people as they work to improve some part of their work or life. At the Brainery, Amanda brings lessons and tools from improvement science, psychology, user centered design, and action research to power your personal improvement. As a professor at the School of Education at Hunter College, Amanda works with teacher candidates as they navigate their first experience in an urban public school. As a consultant at Eskolta School Research and Design, Amanda provided professional learning opportunities across the city focused on utilizing improvement science to get better at getting better.  Amanda has a PhD from Columbia in cognitive psychology and her writing has been featured in Quartz, JSTOR daily, and others places around the web.  For more information, check out her website:

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No class on November 8th! 

Are you captivated by the idea of running a business in your pajamas? Do you want to make a direct difference? Have you had that elusive thought, "I wonder if I could start a business and just do it myself?"

First, let me tell you a story:
A year and a half ago, Amanda (that's me) did her first workshop at the Brooklyn Brainery. She had an idea that she could help people unleash their potential, and wanted to figure out how. She asked "I wonder if online might be a good way to do it?" She also asked
- "Why can't I help everyone?"
- "Why do I need to have an email list?"

Amanda was a complete beginner, and it was a crazy year. Twists, turns, false starts and a lot of coffee have led her into her small- but growing!- coaching, consulting and workshop business.

This workshop starts at the very beginning of building a business: who are you hoping to serve? It's probably the trickiest question in the whole endeavor. When you think you can serve anyone, no one wants to be served by you. If you take the "risk" and narrow your focus, people will begin to come out of the woodwork. Don't spend the YEAR that I spent learning this lesson, come to this beginners workshop and we'll work it out together.

This workshop is 90 minutes and is all business. Come ready to think deeply and talk to strangers. It's going to be awesome.


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