Special Event: A Look at Starting a Food Business

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Taught by Stef Ferrari

Stef is the Owner/Founder of Hay Rosie Craft Ice Cream Company, a micro-creamery in Brooklyn with a focus on creating nostalgic ice creams and other treats that are both innovative and comfortably nostalgic.  Stef is also a constant baker, food writer, Certified Cicerone (that’s sort of like a craft beer sommelier), and professional tinkerer of recipes.  She is obsessed with all things food, beverage, and travel.

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*This event is a fundraiser for Hay Rosie's tasting room, currently raising funds on Indiegogo. In order to attend, you'll need to make a minimum $5 donation to the campaign by its March 7 deadline. Anyone who donates $5 or more will have their name on the list for March 16th!*

1 in 6 of Brooklyn's 49,000 businesses is food related, and those businesses all had to start somewhere. Stef Ferrari, Founder of the forthcoming Carroll Gardens' specialty food business Hay Rosie Craft Ice Cream Company will be on hand to discuss some of the steps and challenges associated with this sector.

Learn and ask questions about decision making on everything from home-based production vs a dedicated location, distribution plans, retail vs wholesale, securing capital, branding, pricing, marketing, navigating state regulations and requirements, and strategizing sustainable practices for both the production and business sides of the endeavor.

While no two scenarios are exactly the same, this Q & A gives a glimpse into the small food business world at the start-up phase in the city's largest borough. Plus, there's a whole lot of conversation about ice cream, and what could be bad about that?

 

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