How to Start an Online Business that Might Make Money Some Day: A Complete Beginners Boot Camp

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Taught by Amanda Crowell

Amanda Crowell is a writer,  professor and improvement coach, working alongside hundreds of people as they work to improve some part of their work or life. At the Brainery, Amanda brings lessons and tools from improvement science, psychology, user centered design, and action research to power your personal improvement. As a professor at the School of Education at Hunter College, Amanda works with teacher candidates as they navigate their first experience in an urban public school. As a consultant at Eskolta School Research and Design, Amanda provided professional learning opportunities across the city focused on utilizing improvement science to get better at getting better.  Amanda has a PhD from Columbia in cognitive psychology and her writing has been featured in Quartz, JSTOR daily, and others places around the web.  For more information, check out her website:

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Are you captivated by the idea of running a business in your pajamas? Do you want to take make a direct difference? Have you had the elusive thought, "I wonder if I could start a business and do it myself?"

First, let me tell you a story:
One year ago, Amanda (that's me) did her first workshop at the Brooklyn Brainery. She had an idea that she could help people unleash their potential, and wanted to figure out how. She asked "I wonder if online might be a good way to do it?" She also asked
- "What's a Facebook ad?"
- "Why can't I help everyone?"
- "Is the same as"
- "Why do I need to have an email list?"

Amanda was a complete beginner, and it was a crazy year. Twists, turns, false starts and a lot of coffee all led up to her first real product launch in early June. If only she had a class like this to catapult her from complete beginner to novice!

Well, you do! In this four-hour whirlwind, we'll go from nascent idea to 9 month plan. And you'll go from curious to knowledgeable of the basics!

During our time together we'll discuss:

- the difference between a freelancer and an entrepreneur (which one do you want to be?)
- how to discover the problem you are dying to solve
- niching down and becoming THE expert
- strengthening your point of view to stand out in a crowded marketplace

- Websites, Social and Traffic
- The all important email list
- Having something to sell
- Unleashing versus coaching

See you at the boot camp!

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