How To Start A Small Business: The Nitty-Gritty Basics

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an Entrepreneur, Educator, Wellness Maven, Birth Coach, Ideation Consultant, and Side Hustle Coach. Living and working the ethos of resilience and food as medicine, she helps empower people through work, life, childbirth, and transformation. In her private practice, she coaches women who crave financial freedom and an integrated work/life/cycle balance.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. A student of her own hustle advice, she launched her newest venture, a self-care line, in 2016, using edible organic herbs and oils to feel good and nourish the skin.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach, food scientist, and herbalist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard, wellness rituals, and startup nitty-gritty, you can find her dreaming about her next adventure, while practicing self-care, and chasing after her toddler.

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PART 1 OF THE CREATIVE AND HOLISTIC ENTREPRENEURS SERIES

Thinking of starting a creative and/or holistic business? This workshop is for anyone considering starting a service or product-based business: craftspeople, food or gadget inventors, health and wellness practitioners, nutritionists, multi-faceted go-getters, and that everyperson with a brilliant idea. You absolutely can do what you love and make a living, but it takes some groundwork and planning to start a successful small business.

In this workshop you'll learn about the basic components of creating a strong, dynamic business. I'll teach you how to organize your business idea into a structured plan, identify and promote your business to potential customers, fulfill the legal requirements of starting your business, and develop your financial projections. We'll also cover the important aspects of obtaining the right permits and licenses so you can operate risk-free.

In this workshop, you'll learn:

  • How to develop a business plan
  • How to determine your legal structure
  • How to set up your bookkeeping 
  • How to get permits and licenses

(class size: 10-12, lecture, q&a)

 

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