How To Start A Small Business: The Nitty-Gritty Basics

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She grew up making traditional jam with her family in New York’s Hudson Valley, and after a career in science and academia decided to make her passion for jamming into a business. Founded in 2009, Anarchy in a Jar makes all natural condiments, cooked by hand, all natural, and made primarily with produce from local and small farms. You can find the jams at many grocery stores and cheese shops throughout the US. 

Laena is also an herbalist, wellness maven, and birth coach, supporting women and helping empower their bodies through childbirth and life's vagaries. She launched her beauty line, Edible Beauté, in 2016, using edible organic herbs and oils to feel good and nourish the skin. 

Anarchy in a Jar has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin in 2012.

Saturday, October 14, 1:00-4:00pm SOLD OUT

Location: Brainery Annex (1233 Prospect Ave, Windsor Terrace)


Thinking of starting a creative and/or holistic business? This workshop is for anyone considering starting a service or product-based business: craftspeople, food or gadget inventors, health and wellness practitioners, nutritionists, multi-faceted go-getters, and that everyperson with a brilliant idea. You absolutely can do what you love and make a living, but it takes some groundwork and planning to start a successful small business.

In this workshop you'll learn about the basic components of creating a strong, dynamic business. I'll teach you how to organize your business idea into a structured plan, identify and promote your business to potential customers, fulfill the legal requirements of starting your business, and develop your financial projections. We'll also cover the important aspects of obtaining the right permits and licenses so you can operate risk-free.

In this workshop, you'll learn:

  • How to develop a business plan
  • How to determine your legal structure
  • How to set up your bookkeeping 
  • How to get permits and licenses

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. If you're interested in signing up for the full series for a discounted price of $250, email us for registration information! 

Check out the other workshops:

Part 2: The Social + Emotional Factors

Part 3: Creating a Business Plan 

Part 4: Raising Capital 

(class size: 10-12, lecture, q&a)


Cancellation policy