How To Start A Small Business: Raising Capital, Trademarks, & Legal Know-How

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She grew up making traditional jam with her family in New York’s Hudson Valley, and after a career in science and academia decided to make her passion for jamming into a business. Founded in 2009, Anarchy in a Jar makes all natural condiments, cooked by hand, all natural, and made primarily with produce from local and small farms. You can find the jams at many grocery stores and cheese shops throughout the US. 

Laena is also an herbalist, wellness maven, and birth coach, supporting women and helping empower their bodies through childbirth and life's vagaries. She launched her beauty line, Edible Beauté, in 2016, using edible organic herbs and oils to feel good and nourish the skin. 

Anarchy in a Jar has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin in 2012.

This is an old class! Check out the current classes, or sign up for our mailing list to see if we'll offer this one again.


Thinking of starting a creative and/or holistic business? This workshop is for anyone considering starting a service or product based business: craftspeople, food or gadget inventors, health and wellness practitioners, nutritionists, multi-faceted go-getters, and that everyperson with a brilliant idea. You absolutely can do what you love and make a living, but it takes some groundwork and planning to start a successful small business.

In the fourth part of my entrepreneur workshop series, you'll learn how to raise capital to start a thrifty, dynamic, and resilient business. I'll teach you how to estimate your financial startup costs and determine the right strategy for acquiring capital (loans? crowdfunding?). We'll also cover how to create a pitch and hone your presentation skills. 

During the last half of the class, Ami Watkin of Watkin Legal will join us to share vital info on all the legal stuff you'll need to start a business: forming a legal entity, fundraising, trademark, and more.

In this workshop, you'll learn:

  • How to determine your investment needs
  • How to you prepare for an investor presentation
  • The pitfalls and common mistakes to avoid

Note: This series is offered as stand-alone workshops, and can be taken all-together or individually. 

Check out the other workshops:

Part 5: Marketing and Branding

(class size: 10-12, lecture, q&a)



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