How To Start A Small Business: Creating a Lean Business Plan - ONLINE CLASS

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an entrepreneur, instructional designer, birth and business coach–empowering people through work, life, childbirth, and transformation. In her private practice, she coaches people who crave financial freedom and an integrated work/life/cycle.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. Her newest venture is Integrated Hustle, a firm that coaches and educates lean entrepreneurs.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach and food scientist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard and startup nitty-gritty, you can find her dreaming about her next adventure and chasing her children around Brooklyn.

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*This class will be hosted online via zoom - the link will be sent the day before class. Class size is limited to 25 students*

Thinking of starting a creative and/or holistic business? The first step is to create a dynamic business plan that will focus your pitch, initiate and structure fundraising goals, develop a break-even analysis, and streamline a marketing strategy.

In this workshop, you'll learn about the key components of creating a strong, dynamic business plan. I'll teach you how to organize your business idea into a structured plan, and identify and promote your business to potential customers, fulfill the legal requirements of starting your business, and develop your financial projections.

In this workshop, you'll learn:

  • Components of a strong business plan
  • Strategies for reaching your target customers
  • Developing a break-even analysis

 

 

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