How to Empower your Business by Niching Down

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Taught by Amanda Crowell

Amanda Crowell is a writer,  professor and improvement coach, working alongside hundreds of people as they work to improve some part of their work or life. At the Brainery, Amanda brings lessons and tools from improvement science, psychology, user centered design, and action research to power your personal improvement. As a professor at the School of Education at Hunter College, Amanda works with teacher candidates as they navigate their first experience in an urban public school. As a consultant at Eskolta School Research and Design, Amanda provided professional learning opportunities across the city focused on utilizing improvement science to get better at getting better.  Amanda has a PhD from Columbia in cognitive psychology and her writing has been featured in Quartz, JSTOR daily, and others places around the web.  For more information, check out her website: amandacrowell.com

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No class on June 18th! 

If you’ve ever thought about starting a side hustle where you offer your services to clients who need them, the you’ve inevitably heard of “the niche.” It’s among the first pieces of advice any aspiring service based entrepreneur hears, but it can be remarkably hard to follow!

A niche is a narrowing of the service you offer and the clients you serve and it can feel risky and dangerous to go there. But, the psychology of decision making and consumption help us to understand why it’s so important.

Come to this workshop to:

  • learn about the psychology of decision making that you need to understand if you are going to have a successful service based business
  • work through activities that will help you discover what exact service you want to offer and to whom
  • leave with a plan to learn more about your ideal client


This workshop is ideal for people who would like to have a service based side hustle or have one already that they want to grow. 

Cancellation policy