Do What You Love: How to Start a Small Business or Side Hustle

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an entrepreneur, instructional designer, birth and business coach–empowering people through work, life, childbirth, and transformation. In her private practice, she coaches people who crave financial freedom and an integrated work/life/cycle.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. Her newest venture is Integrated Hustle, a firm that coaches and educates lean entrepreneurs.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach and food scientist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard and startup nitty-gritty, you can find her dreaming about her next adventure and chasing her children around Brooklyn.

This is an old class! Check out the current classes, or sign up for our mailing list to see if we'll offer this one again.

Want to make money off that passion project, side hustle, or brilliant idea? This workshop is for people who want to learn how to effectively monetize a project: craftspeople, designers, tech savvies, food or gadget inventors, health & wellness practitioners, multifaceted go-getters with a brilliant idea who don’t quite know where to start. You absolutely can earn money while doing what you love, but it takes some groundwork and planning to bring in revenue.

In this workshop you will meet new colleagues, build a support network, and walk away with the fundamentals for monetizing your idea. The workshop is led by hustle entrepreneur Laena, whose mission is to help people follow their passion while pursuing financial freedom.

You want financial freedom to live your best life. You want to start that dream side hustle, but you need help. I'll give you the practical tools and know-how to get you started.

Come join my tribe of budding entrepreneurs in a safe space where you can leave your trepidation at the door. 

What you'll get:

  • Inspiration and real-world knowledge
  • Practical nuts & legal bolts for a lean startup
  • Plumbing the question, 'can I really do this?’
  • Marketing and personal branding tips
  • Vital connections

Cancellation policy