Do What You Love: How To Start A Holistic Side Hustle

Taught by Laena McCarthy and Ami Watkin

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Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an Entrepreneur, Educator, Wellness Maven, Birth Coach, Ideation Consultant, and Side Hustle Coach. Living and working the ethos of resilience and food as medicine, she helps empower people through work, life, childbirth, and transformation. In her private practice, she coaches women who crave financial freedom and an integrated work/life/cycle balance.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. A student of her own hustle advice, she launched her newest venture, a self-care line, in 2016, using edible organic herbs and oils to feel good and nourish the skin.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach, food scientist, and herbalist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard, wellness rituals, and startup nitty-gritty, you can find her dreaming about her next adventure, while practicing self-care, and chasing after her toddler.

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Ami is a lawyer, entrepreneur and side hustle coach who has started two businesses in the last nine months: her legal practice, Watkin Legal and CUBAFRIDA, a Mexican art and design company

She’s a committed dreamer, who has taken a deep dive on the good, bad and the ugly of how we define ourselves and self-worth. Ami excels at taking complicated ideas and tasks and breaking them up into bite-size pieces. She’s the one who fearlessly raises her hand with pride to ask the “dumb” or “obvious” question, because let's be honest - you wanted to know too.

Prior to attending law school, Ami worked in nonprofit communications, helping NGOs and progressive companies tell their stories in a way that was engaging, honest and true. Ami leverages her communications skills on a daily basis to make everything from contracts to the history of certain textiles more accessible. Ami has spent time living in London, different parts of Mexico and in Buenos Aires (and yes, she speaks Spanish).  

Ami graduated from Vassar College with a B.A. in Hispanic Studies, and earned her J.D. from Brooklyn Law School. When she's not geeking out how to live an authentic life, entrepreneurial hustles or Mexican textiles, you can find her plotting her next international adventure, on the nearest beach or salsa dancing in her living room, attempting to nail those elusive double and triple spins.


This is an old class! Check out the current classes, or sign up for our mailing list to see if we'll offer this one again.

Want to make money off that passion project, side hustle, or brilliant idea? This workshop is for women who want to learn how to effectively monetize a project: craftspeople, designers, tech savvies, food or gadget inventors, health & wellness practitioners, multifaceted go-getters and women with a brilliant idea who don’t quite know where to start. You absolutely can earn money while doing what you love, but it takes some groundwork and planning to bring in revenue.

In this workshop you will meet new colleagues, build a support network, and walk away with the fundamentals of monetizing your idea. The workshop is led by hustle entrepreneurs Ami & Laena, whose mission is to help women follow their passion and gain financial freedom.

You want financial freedom to live your best life. We want to be your support network. You want to start that dream side hustle, but you need help. We want to give you the practical tools and know-how to get you started.

Come join our tribe of budding entrepreneurs in a safe space where you can leave your trepidation at the door. Sparkling water, Laena’s superpower tonic, and inspiration will be served.

What you'll get:

  • Inspiration and real-world knowledge
  • Practical nuts & legal bolts for a lean startup
  • Plumbing the question, 'can I really do this?’
  • Marketing and personal branding tips
  • Vital connections

(Interactive seminar for women, inclusive of cis, trans, and genderqueer)

Cancellation policy