Do What You Love: How To Start A Holistic Side Hustle

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Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an Entrepreneur, Educator, Wellness Maven, Birth Coach, Ideation Consultant, and Side Hustle Coach. Living and working the ethos of resilience and food as medicine, she helps empower people through work, life, childbirth, and transformation. In her private practice, she coaches women who crave financial freedom and an integrated work/life/cycle balance.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. A student of her own hustle advice, she launched her newest venture, a self-care line, in 2016, using edible organic herbs and oils to feel good and nourish the skin.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach, food scientist, and herbalist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard, wellness rituals, and startup nitty-gritty, you can find her dreaming about her next adventure, while practicing self-care, and chasing after her toddler.

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Want to make money off that passion project, side hustle, or brilliant idea? This workshop is for people who want to learn how to effectively monetize a project: craftspeople, designers, tech savvies, food or gadget inventors, health & wellness practitioners, multifaceted go-getters with a brilliant idea who don’t quite know where to start. You absolutely can earn money while doing what you love, but it takes some groundwork and planning to bring in revenue.

In this workshop you will meet new colleagues, build a support network, and walk away with the fundamentals for monetizing your idea. The workshop is led by hustle entrepreneur Laena, whose mission is to help people follow their passion while pursuing financial freedom.

You want financial freedom to live your best life. You want to start that dream side hustle, but you need help. I'll give you the practical tools and know-how to get you started.

Come join my tribe of budding entrepreneurs in a safe space where you can leave your trepidation at the door. Sparkling water, Laena’s superpower tonic, and inspiration will be served.

What you'll get:

  • Inspiration and real-world knowledge
  • Practical nuts & legal bolts for a lean startup
  • Plumbing the question, 'can I really do this?’
  • Marketing and personal branding tips
  • Vital connections

(Interactive seminar for women, inclusive of cis, trans, and genderqueer)

Cancellation policy