Laena McCarthy
20860373 seeable

Taught by Laena McCarthy

Laena is Founder and CEO of Anarchy in a Jar, a jam and mustard company based in Brooklyn. She's an entrepreneur, instructional designer, birth and business coach–empowering people through work, life, childbirth, and transformation. In her private practice, she coaches people who crave financial freedom and an integrated work/life/cycle.

Laena launched her startup, Anarchy in a Jar, in 2009. It has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012. Her newest venture is Integrated Hustle, a firm that coaches and educates lean entrepreneurs.

Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach and food scientist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.

When she’s not making it rain with mustard and startup nitty-gritty, you can find her dreaming about her next adventure and chasing her children around Brooklyn.

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What condiment is used in almost every culture around the world and is crafted from a simple seed? Mustard! I'm a self-professed mustard nerd, with a mustard line that was sold nation-wide at Whole Foods and Williams-Sonoma. And it's amazing how fun and easy making homemade mustard can be! I look forward to sharing my passion for preservation with you, as we make our own mustard together.

In this class you'll learn the simple steps of homemade mustard, from sourcing ingredients and cooking, to storing your finished product. We'll also cover the tools and tricks of preservation and fermentation, such as safety and shelf-life, as well as various methods and canning history. You'll also get a recipe and tips as we make mustard together during class.

Skill level: beginner; but those with canning skills are welcome to join and learn some new tricks.

You will walk away with the ability to:
* Source and select ingredients
* Cook and preserve mustard, while maximizing flavor
* Ferment your own mustard at home
* Share your homemade jar of fantastic mustard with friends!

In addition, take this class and get a free gift from Cinch Market, which delivers all sorts of goods from your favorite Brooklyn neighborhood shops. All enrolled students will received a code for free bottle of white wine from Cinch Market, to pair with your mustard at your next picnic. We'll send the code when we send the Zoom link for class.


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