Copywriting for Solo Entrepreneurs (Online)
Taught by Diana Kuan
Diana Kuan is a food writer and photographer based in Brooklyn. She is the author of Red Hot Kitchen, on cooking with Asian hot sauces, and The Chinese Takeout Cookbook, on Chinese food and culture in America. Her work has also appeared in Food & Wine, Time Out New York, and The Boston Globe, among other publications. In addition to writing and photography, Diana has taught cooking classes for the past 10 years in both Beijing and New York. Her favorite foods are dumplings, ramen, and tacos, usually with hot sauce on the side.
Are you a solo entrepreneur who has struggled to find the right words to describe your products or services? Is your website a continuous work-in-progress, waiting for that lightning bolt of inspiration to hit you?
Homepages, product pages, social media posts, etc., can all be tricky to nail. But once you learn the secret sauce, you’ll find it easier (and maybe even fun!) to write clear and effervescent copy that helps your business grow.
Join us in this workshop on copywriting for solo entrepreneurs just like yourself. (Pen and notebook recommended, favorite snack encouraged.)
You'll learn how to:
- Craft a simple yet powerful landing page that will inspire visitors to take action.
- Write an About page that tells a memorable story of your business’s origins.
- Speak to your customers in a way that shows you understand their needs.
- Hone in on clear messaging that shows off your brand’s products and personality.
Crisp and compelling web copy can be the difference between a successful business and one that gets lost in a crowded digital space. By giving your words a makeover (big or small), you can improve customer engagement and feel more proud of your online presence.