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The Secret to Cheap Supermarket Ice Cream: Lots and Lots of Air

Back when it was hot out, we undertook a very serious scientific mission: gorging ourselves on seven types of supermarket vanilla ice cream in order to study the effects of overrun - the ice cream industry's practice of pumping tons of air into commercial ice cream.

You can think of overrun as really just a fancy word for increasing profit margins, since the more air they pump in, the less actual ice cream they have to put in your container,...

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