Thriving in Uncertain Times: Roadmapping Your Creative Brand Strategy (Online)
Taught by Kristina Zmaic
Kristina is a New York-based brand strategist, business coach, and design consultant that collaborates with businesses to build better experiences, both online and off. Her skills range from strategy, branding, and design management to experiential, and environmental design. Over the past decade, clients include small businesses, design agencies, and big brands — such as Starbucks, The Museum of Science and Industry, and Milk Studios.
Overwhelmed with too many ideas, things to do, and daily doses of new information? Unsure of what "Brand Strategy" is? Join me to simplify, stay focused, and TAKE ACTION! How can we hone your creative brand strategy to reimagine your offerings in our “new normal?”
This all-levels workshop is perfect for anyone with an entrepreneurial idea and beyond. You’ll leave with a better understanding of your business, and you’ll create a clear brand statement or professional summary of who you are, what you do and who you do it for.
Join Kristina Zmaic, a brand strategist, business & career coach, and design consultant, as she shares the guiding principles for building a sustainable business in uncertain times.
Key Takeaways Include:
• Gain clarity on what Brand Strategy is and discover a simple step-by-step framework to redefine your business & audience for our “new normal.”

• Explore creative brainstorming ideas to think of new ways to re-energize your offerings.

• Actionable outline for writing a clear brand statement.
Notes to Attendees: This will be an active brainstorming session where you’ll work on defining what you do, who you do it for, and some ideas on simplifying your branding. Please have a paper and pen ready!
