So You Want to Write a Food Blog?
Taught by Sarah Lohman
Sarah Lohman is a culinary historian and the author of the bestselling and critically acclaimed book Eight Flavors: The Untold Story of American Cuisine. She focuses on the history of American food as a way to access stories of women, immigrants, and people of color, and to address issues of racism, sexism, and xenophobia. Her work has been featured inTheWall Street Journal andThe New York Times, as well as onAll Things Considered; and she has presented across the country, from the Smithsonian Museum of American History in Washington, DC to The Culinary Historians of Southern California. She is also 1/2 of the Masters of Social Gastronomy, a monthly food science and history talk at Caveat NYC, with Brainery co-founder Jonathan Soma.
Do you have an interest in food--maybe a great idea for a great food blog--but no idea how to get your work out there? In this class, successful blogger Sarah Lohman of Four Pounds Flour will teach you the nuts and bolts of launching a food blog. We'll solidify your concept and launch a WordPress blog as well as discuss design and how to format a blog post. Then, you'll start writing your first post before and work on taking great food photographs. You'll get a primer on Photoshop and social media, so you can create a community around your new blog. By the end of our time together, you'll have launched a blog, and have a sense of what career paths it could take you down--or how to keep your blog going, just for fun!
This is an in-depth, four-hour workshop that will included brainstorming, writing, and workshopping. As a group, we'll strengthen your ideas, aesthetic, and skills. Whether you are starting your blog from scratch, or you're interested in improving a current blog, this class is for you.
class size: 12, bring a laptop + digital camera (phones are great)!