So You Want to Write a Food Blog?
Taught by Sarah Lohman
Dubbed a “historic gastronomist,” Sarah Lohman recreates historic recipes as a way to make a personal connection with the past. She chronicles her explorations in culinary history on her blog, Four Pounds Flour, and her work has been featured in The New York Times and The Wall Street Journal. She appears on the Cooking Channel's Food: Fact or Fiction? and is 1/2 of the Masters of Social Gastronomy with co-founder Jonathan Soma.
Currently, she works with museums and galleries around the city to create public programs focused on food, including institutions such as The American Museum of Natural History, The Museum of Science, Boston, and The Lower East Side Tenement Museum. Her first book, Eight Flavors: The Untold Story of American Cuisine, was published with Simon & Schuster in 2016.
Do you have an interest in food--maybe a great idea for a great food blog--but no idea how to get your work out there? In this class, successful blogger Sarah Lohman of Four Pounds Flour will teach you the nuts and bolts of launching a food blog. We'll solidify your concept and launch a WordPress blog as well as discuss design and how to format a blog post. Then, you'll start writing your first post before and work on taking great food photographs. You'll get a primer on Photoshop and social media, so you can create a community around your new blog. By the end of our time together, you'll have launched a blog, and have a sense of what career paths it could take you down--or how to keep your blog going, just for fun!
This is an in-depth, four-hour workshop that will included brainstorming, writing, and workshopping. As a group, we'll strengthen your ideas, aesthetic, and skills. Whether you are starting your blog from scratch, or you're interested in improving a current blog, this class is for you.
class size: 12, bring a laptop + digital camera (phones are great)!