Marketing for Craft Businesses - ONLINE CLASS

image courtesy Emilie Shapiro
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Taught by Emilie Shapiro

Emilie Shapiro is a jewelry designer, teacher and author living in New York City. Her jewelry line, Emilie Shapiro Contemporary Metals is sold worldwide at galleries and museum shops such as Anthropologie, Sundance, and the American Museum of Natural History. She comes from a long line of creative entrepreneurs, inventors, and free spirits who have encouraged her to explore many different mediums throughout her artistic life. Emilie uses the ancient craft of lost wax casting which dates back to the Egyptians, wherein she carves sculptural pieces into hard wax and casts them into metal. Rough gemstones are incorporated into her work as a celebration of the beauty of natural imperfection. All production and resources are kept as local as possible, and every piece is handmade in Emilie’s studio in New York City.

 
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*This is a live, online class via Zoom*

Get your crafts out into the world!

In this online class, we’ll talk about building a cohesive brand including packaging, marketing materials like postcards & artist cards and more. Discuss social media, tips for better engagement and building a brand.We’ll also look at the importance of email marketing, where to begin to drive more sales, and platforms to use to help build and maintain a following.

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