Indie Fashion 101
Taught by Bob Bland
I'm a fashion designer, entrepreneur and community art advocate. Since 2006, my brand Brooklyn Royalty has been locally made + sourced in the USA. I've also designed at Marc Jacobs, Ralph Lauren, Triple Five Soul, Tommy Hilfiger and Banana Republic + enjoy sharing my knowledge of the industry with others. Her latest project is Manufacture NY.
A portion of the proceeds from this class will support Manufacture NY's fundraising efforts to create a fashion design and production incubator.
Admit it. More than once, you've been shopping on Etsy or in a local boutique and said, "I really need to start my own line!"
There are oodles of talented designers in New York City, and you can't read DailyCandy or pick up a copy of L Magazine without hearing about an edgy, new clothing label. But what's the difference between the indie brands that fade, and those that become iconic?
This lecture is an overview of everything that it takes to successfully launch an indie fashion label, and organize your business to have staying power from the start. There are no guarantees in NYC fashion, but based on six years experience running her own brand, Brooklyn Royalty, Bob Bland will help prepare you to navigate the creative highs & lows of designing your independent label.
We will cover:
1. Starting It: Basic Business Organization
2. Promoting It: Online Presence & Social Media
3. Selling It: Online vs. Offline
4. Making It: Local Production Options
All of these topics could be complete classes on their own--this is just an overview--but will greatly reduce the initial headaches of starting an indie fashion venture. We will finish class with an open Q&A discussion, so come prepared to ask questions!