Creating an Editorial Calendar for Social Media
Taught by James White
James is a web marketing consultant who specializes in helping small businesses build a web presence across search, email and social media. His clients include best-selling authors, designers, and a very fancy dry cleaner (which is a real thing that exists in New York). You can read more on his site, jfwhite.org, and follow him on Twitter @jamesfacts.
If you manage a brand online, you’re familiar with the value of social media: to drive traffic, develop a personality, and build connections across the world.
Getting started with social media, however, is tough for individuals and companies who don't know what to say once they create accounts. Social media won't help if your account is dormant or filled with blatant self-promotion. In this course, you'll learn about the building blocks of successful SM content, the right blend of self-promotion, and how to plan updates ahead of time - banishing writer's block! You'll leave with an actionable blueprint to build your company's SM strategy, and to keep each channel stocked with plenty of engaging content.
(class size: 12, ideal for students looking to build a brand's presence on the web, with little experience or training in social media)