Brand Strategy Bootcamp
Taught by Rachel Scherer
RACHEL SCHERER is the founder of Visible Consulting Group and the co-founder of Dusk Creative Group. As a verbal brand director, Rachel marries brand strategy, UX research, content direction, and storytelling to help startups translate their vision into powerful messaging and ultimately, compelling products. Her previous clients include Canary, Transfix, and TravelBank, and you can find out more about her work at https://visibleconsultinggroup.com and http://www.duskcreativegroup.com
“Your brand is more than your logo.” Great...but what does that mean? In this class, we’ll cover the fundamentals of how brand strategy impacts your business and sets you up for success. Even better, you’ll create your own custom brand pillars through interactive exercises and work with other leaders just like you.
Whether you’re an entrepreneur starting from scratch or your startup just raised a Series B, this all-levels bootcamp is perfect for people with a business plan and beyond. You’ll leave with a better understanding of your company and clear deliverables you can plug in to your brand, marketing, or growth strategy right away.