Brand Strategy Bootcamp

D305896c seeable

Taught by Rachel Scherer

RACHEL SCHERER is the founder of Visible Consulting Group and the co-founder of Dusk Creative Group. As a verbal brand director, Rachel marries brand strategy, UX research, content direction, and storytelling to help startups translate their vision into powerful messaging and ultimately, compelling products. Her previous clients include Canary, Transfix, and TravelBank, and you can find out more about her work at and

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“Your brand is more than your logo.” Great...but what does that mean? In this hands-on class, you’ll create your own custom brand pillars through interactive exercises, and work with other leaders just like you. We’ll also cover the fundamentals of how a strong brand strategy impacts your business and sets your company up for success.

Whether you’re starting your business from scratch or your startup just raised a Series B, this all-levels boot camp is perfect for entrepreneurs with a business plan and beyond. You’ll leave with a better understanding of your company, and you’ll create clear deliverables you can plug in to your brand, marketing, or growth strategy right away.



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