Beyond the Bake Sale: How To Raise Real Money & Launch a NonProfit

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Taught by Julia Levy

Julia Levy is the Founder of Side Project Studios, a coaching and consulting firm championing ideas into action. She fell in love with side projects over a decade ago and shared why at TEDxEmory in 2019. The Brooklyn Brainery helped her discover her passion for side projects as a student and teacher. Her projects have been featured in Forbes, Inside Edition, Huffington Post and The Atlanta Journal Constitution. She's produced and performed in a comedy show at the People’s Improv Theater in New York City and built community for the Communications Network. Currently, she’s building Tradition Kitchens to transform kitchens into classrooms, Peach and Prosperity to produce a podcast with stories of Georgia and National Muffin Day to foster a philanthropic food holiday helping people experiencing homelessness. Her career has been in philanthropy as a fundraiser and communications professional. Learn more about her at

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In 2013, Americans gave away approximately $335 billion, according to Giving USA. The majority of those dollars came from individuals - $240 billion of it, nearly 72%. So, what’s the art and science of charitable giving?  

Because the field of philanthropy is vast, we’ll begin with a survey of the charitable options available to raise support – opportunities like foundations, corporations and crowdfunding. Then, we’ll zoom in on a few key areas – you’ll be a part of shaping what you want to study. 

Your choose-your-own-fundraising-adventure includes: individual giving, Board of Trustees and events, databases and more.

Together, we’ll explore case studies of successful nonprofits, large and small, from Teach for America to Girls Who Code. Then, you’ll perfect the art of the ask - forget the slideshow and brochure, it’s all about the conversation and we’ll role play for your success to overcome any fears you might have of making that major ask to fund your favorite charity. 

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