Using the Media - A Tool for Social Change

image courtesy _M-j-H_
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Taught by Jonathan Soma

Soma was born in the South, is what someone from the North would say. He co-founded the Brainery, is the sciencey half of Masters of Social Gastronomy, and plans on getting married to Waffle House. In his more droll moments he is a tragic sellout to higher ed as a professor of data journalism at Columbia University's journalism school.

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Learn how to grab headlines for your cause, issue, or campaign!

Media can be a powerful tool for educating the public, motivating decision-makers, and building visibility, influence, and power. But how do you get through the clutter to reach your audience?

This class will enable you to frame your issue to entice editors and interest reporters. It will cover nuts and bolts of getting coverage. And it will provide you a toolbox of tactics and tips for smart media relations.

This class will be taught by Eric Weltman, a veteran organizer, writer, and educator. You can learn more about Eric at http://www.EricWeltman.com.

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