Marketing Your Band for CMJ
Taught by Jason Schellhardt and Lindsey Gardner
Jason Schellhardt is a publicist for Siren Sounds PR and has experience writing for multiple music publications. His experience has created a unique perspective from both sides of music media.
Lindsey Gardner is the founder of Siren Sounds PR, an independent music publicity company based in NYC. Her current clients include Semi Precious Weapons, Follow The Nomad, Clockwise, and The Rooks, among others. @lindseymgardner
Just in time for CMJ to blow into town this October, this class will focus on the less glamorous side of the music business, taking a look at all of the very necessary marketing practices to help your band make a splash.
Topics will include:
- Social Media Tactics
- How to Build a Mailing List
- How to Write a Press Release
- Do's and Don'ts of Pitching
- Follow-up Protocol