How to Sell Your Band without Selling Your Soul
Taught by Duchess
Duchess is the founder of Underland NY, a local music website and event curation company. Having been a freelance social media consultant for several years, she was recently appointed Marketing Director and Creative Advisor for Harsh World Creature Co. Her passions include making smoothies, squishing pit bulls, and interviewing people while feeding them delicious vegan treats.
This is an old class! Enjoy the notes, and check out the current courses.
Whether you want to become the next Lady Gaga or just get someone other than Mom to show up to your bar gigs, this class is for you. You’ll learn a simple method for getting your name out into the local community and start building an authentic fan base.
Geared toward DIY musicians, this class will take a simple, organic approach to band marketing. We’ll look at how you can create solid, sustained growth while spending little to no money on promotion. You’ll learn how authenticity, generosity, and teamwork are key and how you already have all the tools you need to be a successful musician.
We’re going to explore:
1) Basic social media dos and don’ts
2) How to make a simple band website without knowing a single bit of code (yay!)
3) How to book your first (or 30th) show and have people show up
4) The basics of promotion and collaboration
5) How to put your ideas into action
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